Zhitong Financial APP learned that Open Source Securities released a research report stating that sales in the men's clothing market (total Tmall/Douyin/Jingdong channels, the same below) increased by 21% year-on-year in April 2024.

2024Q1 is-16%, Hailan Home maintains high growth, Haggis/Biinleven's decline narrows, Lilang/Hailan Home/Uniqlo sales are +115%/+47%/+10%, Haggis/Biinleven is-8%/-5%.

The sports market increased by 48% year-on-year, compared with 24% in 2024Q1. In terms of brands, sales of FILA /Adidas/Nike increased by +53%/+55%/+31%in April, and sales of ANTA/Li Ning/Xtep/361 degree brands increased by +35%/+13%/+17%/+18%. International brands grew better than domestic brands.

Outdoor market sales are +55%, 2024Q1 is 40%, and sales of Kellorshi/Disant/Kelon/Bosideng/Mile are +196%/+162%/+154%/+73%/+55%.

According to Euromonitor's forecast, from 2023 to 2028, the global sports shoes and apparel market is expected to increase by 3%.myneighboralicehowtoearn, US$95.5 billion increased to 5.5 billionmyneighboralicehowtoearn, US$44 billion, with a compound growth rate of 7%, faster than consumer industries such as personal accessories, beauty and personal care, and home appliances.

According to the China Government Network, China will rank as the world's second largest consumer market in 2023; and it has completemyneighboralicehowtoearnIndustrial chain layout. The resulting production efficiency advantages and brand premiums provide international brands with higher profit margins in the Chinese market.

CICC released a research report saying that the sports shoes and apparel industry has vast space and the penetration rate of sports and leisure categories continues to increase. From the perspective of the industrial chain, brand owners are the industrial link with outstanding profitability.

In addition, from a global perspective, China's consumer market is large in scale, growing rapidly, and has high profits. After the epidemic, consumption margins have improved, making it more important to international sports shoe and apparel companies.

Companies related to the sportswear industry chain includemyneighboralicehowtoearn：

Mingchuang Premium Products (09896), Anta Sports (02020), 361 Degrees (01361), Shenzhou International (02313), Li Ning (02331), Bosideng (03998), Xtep International (01368).