RecentlyGovernorofpoker1downloadUnder the guidance of the people's Daily and sponsored by the Economic and Social Department of the people's Daily, the 2024 Corporate Social responsibility Conference was held in the Shanghai World Expo Hall. As a leading enterprise in the domestic food industry, Master Kang uses innovative production methods to find solutions to the problem, extending green and low carbon to the whole industrial chain from farmland to dinner table, achieving green growth, and opening up new ideas for the sustainable development of the industry-ESG project [Yu á n for everything] was selected as the annual case of Environment, Society and Governance (ESG) in 2024.

Master Kang was awarded People's Daily's 2024 case of Environment, Society and Governance (ESG).

With the theme of "practicing Social responsibility and promoting Chinese-style Modernization", Xu Lijing, deputy editor-in-chief of the people's Daily, Wang Yayuan, deputy director of the Shanghai State-owned assets Supervision and Administration Commission, and more than 200 guests, including responsible persons of enterprises, experts and scholars, gathered together to better promote high-quality economic and social development and help China's modernization drive.

At the forum, Master Kang shared the development achievements of the group, served the vision of a better life, and demonstrated the responsibility of national enterprises for social development. Wang Shiqi, vice president of executive director office of Kang Shifu Holdings, said: "with the improvement of market quality promoted by the country from the 13th to 14th five-year Plan, a good environment has created new opportunities for enterprises." As a national brand enterprise founded in Tianjin in 1992, Kang Shifu's revenue grew steadily every year during this period, with revenue exceeding 80 billion yuan in 2023 and a compound annual profit growth of 15%. In order to meet the needs of the people for a better life, with the domestic great cycle as the main body and the new development pattern of double cycles promoting each other, Master Kang has actively promoted the upgrading of the enterprise. "

Product innovation leads consumption upgrading to create a better brand experience

In 2025, the number of middle class people in China is estimated to exceed 500 million. They not only want to eat delicious, but also want to eat nutritionally and healthily, but also want to get a better brand experience. In addition, with the development of Internet applications, fast-paced life behavior, enterprise products and business models, must also keep pace with the times in order to continue to lead the market.

Master Kang took the lead in breaking the traditional FMCG mindset. Through cooperation with coffee store brands, consumers were able to extend the store's good experience and enjoy it anytime and anywhere, and successfully created a win-win and innovative business model of Starbucks instant coffee. At the same time, in order to meet the needs of more and more consumers returning to good quality, Master Kang has polished the "descendants of tea" through long-term research and development, including Tieguanyin from Minnan and Pu'er tea from Yunnan. Pu'er tea restores the mellow taste precipitated by the tea farmers' skills of turning over the pile, and after 1680 hours of fermentation, it has written a new chapter in the history of traditional tea culture. Master Kang also launched the original soup noodles without adding a drop of water, which not only meets the needs of consumers for health and nutrition, but also subverts the traditional cooking methods of instant noodles, which has been fully affirmed by customers.

Wang Shiqi, vice president of the executive director's office of Master Kang Holdings, showed the "descendants of Tea" to the guests at the scene.

Improve the operation level and promote the digital transformation

In recent years, Master Kang has continued to invest in digital transformation projects, such as the "Mathematical Intelligence Chemical Plant Project" in Hangzhou, which has been rated as the "future factory" by the government. The steam heat energy collection and reuse system of Hangzhou Plant recovers the waste heat of instant noodle steamer through independent technology, which can reduce carbon dioxide emissions by 17% per year.Governorofpoker1download.30,000 tons.

In the future, Master Kang will aim at the lighthouse factory and formulate a blueprint for integrating the upstream and downstream digital intelligence value chain in the next five years. To respond to the call of the country to develop new quality productive forces, such as the three-dimensional warehouse AI automatically identified into the warehouse, saving a lot of manpower, the manpower of each instant noodle production line has increased from 60 30 years ago to 30 10 years ago, to less than 20 now. For example, the electronic return order integrated upstream and downstream can save 4 million paper shipping orders every year, which is equivalent to protecting 60, 000 square meters of forest.

At the same time, as a partner in China's aerospace industry, Master Kang continues to invest in research and development costs in food safety, in line with the "space standards", and carefully make every bowl of noodles and every bottle of water.

Actively fulfill corporate social responsibility and promote the healthy development of the industry

Adhering to the long-term thinking, Master Kang put forward the sustainable development concept of "evergreen home, health is a blessing", defined food safety and sustainable development as non-competitive areas, and integrated the low-carbon concept into every link of the production and marketing system. And take the initiative to exchange and share results with upstream and downstream, industry partners to drive the industry and the industrial chain to "green".

In 2018, Master Kang and Jiangnan University cooperated for many years to complete the "TGP Detection Application and frying Control Technology", which provided a better guarantee for the food safety of the industry. In October 2022, Master Kang, together with Guangdong Energy Saving and Emission reduction Standardization Promotion Association, scientific research institutions, upstream and downstream enterprises, jointly launched two group standards-- "Technical Specification for carbon footprint Evaluation of Tea Beverages" and "Technical Specification for carbon Neutralization Evaluation of Tea Beverages". Make a contribution to the carbon neutralization of the industry At the end of 2022, the "Green Action case Book" jointly compiled by Master Kang and Xinhuanet was released, calling on all stakeholders to participate in carbon reduction actions.

Chen Yingrang, chief executive of Kang Shifu Holdings, said: "Kang Shifu will actively assume social responsibility, solidly promote the high-quality development of brands, create a good image of national brands, and devote itself to the transformation of Chinese products into Chinese brands. Let Chinese brands go to the world to become world brands, live up to the trust of the times."

In 2024, Master Kang committed to protecting the upstream ecological environment and opening up new ideas for the sustainable development of the industry through the sustainable development project of "everything has yuan". While promoting the development of the upstream industrial chain, it has led to the prosperity of the local economy and made a positive contribution to the creation and promotion of a "better life". In the future, Master Kang will also fulfill the responsibility of the national brand and look forward to communicating with more friends and partners and sharing "Happy Diet and better Life" with you.

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